Cookie Policy

The validity and expiration periods of Cookies and other similar Trackers may vary depending on the lifetime set by the Owner or the relevant provider. Some of them expire upon termination of the User’s browsing session.
In addition to what’s specified in the descriptions within each of the categories below, Users may find more precise and updated information regarding lifetime specification as well as any other relevant information – such as the presence of other Trackers – in the linked privacy policies of the respective third-party providers or by contacting the Owner.

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Activities strictly necessary for the operation of my-calls.co.uk and delivery of the Service

My-calls.co.uk uses so-called “technical” Cookies and other similar Trackers to carry out activities that are strictly necessary for the operation or delivery of the Service.

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Other activities involving the use of Trackers

Measurement

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My-calls.co.uk uses Trackers to measure traffic and analyze User behavior with the goal of improving the Service.

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• Analytics

  The services contained in this section enable the Owner to monitor and analyze web traffic and can be used to keep track of User behavior.

  Google Analytics (Google Ireland Limited)

  Google Analytics is a web analysis service provided by Google Ireland Limited (“Google”). Google utilizes the Data collected to track and examine the use of my-calls.co.uk, to prepare reports on its activities and share them with other Google services.
  Google may use the Data collected to contextualize and personalize the ads of its own advertising network.

  Personal Data processed: Cookies and Usage Data.Place of processing: Ireland – Privacy Policy – Opt Out. Privacy Shield participant.

  Google Ads conversion tracking (Google Ireland Limited)

  Google Ads conversion tracking is an analytics service provided by Google Ireland Limited that connects data from the Google Ads advertising network with actions performed on my-calls.co.uk.

  Personal Data processed: Cookies and Usage Data.Place of processing: Ireland – Privacy Policy. Privacy Shield participant.

 

Targeting & Advertising

My-calls.co.uk uses Trackers to deliver personalized marketing content based on User behavior and to operate, serve and track ads.

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• Remarketing and behavioral targeting

  This type of service allows my-calls.co.uk and its partners to inform, optimize and serve advertising based on past use of my-calls.co.uk by the User.
  This activity is facilitated by tracking Usage Data and by using Trackers to collect information which is then transferred to the partners that manage the remarketing and behavioral targeting activity.
  Some services offer a remarketing option based on email address lists.
  In addition to any opt-out feature provided by any of the services below, Users may opt out by visiting the Network Advertising Initiative opt-out page.

  Users may also opt-out of certain advertising features through applicable device settings, such as the device advertising settings for mobile phones or ads settings in general.

  Google Ads Remarketing (Google Ireland Limited)

  Google Ads Remarketing is a remarketing and behavioral targeting service provided by Google Ireland Limited that connects the activity of my-calls.co.uk with the Google Ads advertising network and the DoubleClick Cookie.

  Users can opt out of Google’s use of cookies for ads personalization by visiting Google’s Ads Settings.

  Personal Data processed: Cookies and Usage Data.Place of processing: Ireland – Privacy Policy – Opt Out. Privacy Shield participant.

  Google Ad Manager Audience Extension (Google Ireland Limited)

  Google Ad Manager Audience Extension is a remarketing and behavioral targeting service provided by Google Ireland Limited that tracks the visitors of my-calls.co.uk and allows selected advertising partners to display targeted ads across the web to them.

  Personal Data processed: Cookies and Usage Data.Place of processing: Ireland – Privacy Policy – Opt Out. Privacy Shield participant.

 

How to manage preferences and provide or withdraw consent

There are various ways to manage Tracker related preferences and to provide and withdraw consent, where relevant:

Users can manage preferences related to Trackers from directly within their own device settings, for example, by preventing the use or storage of Trackers.

Additionally, whenever the use of Trackers is based on consent, Users can provide or withdraw such consent by setting their preferences within the cookie notice or by updating such preferences accordingly via the relevant consent-preferences widget, if available.

It is also possible, via relevant browser or device features, to delete previously stored Trackers, including those used to remember the User’s initial consent.

Other Trackers in the browser’s local memory may be cleared by deleting the browsing history.

With regard to any third-party Trackers, Users can manage their preferences and withdraw their consent via the related opt-out link (where provided), by using the means indicated in the third party’s privacy policy, or by contacting the third party.

 

Locating Tracker Settings

Users can, for example, find information about how to manage Cookies in the most commonly used browsers at the following addresses:

• Google Chrome

• Mozilla Firefox

• Apple Safari

• Microsoft Internet Explorer

• Microsoft Edge

• Brave

• Opera

Users may also manage certain categories of Trackers used on mobile apps by opting out through relevant device settings, such as the device advertising settings for mobile devices, or tracking settings in general (Users may open the device settings, view and look for the relevant setting).

 

Advertising industry specific opt-outs

Notwithstanding the above, Users may follow the instructions provided by YourOnlineChoices (EU), the Network Advertising Initiative (US) and the Digital Advertising Alliance (US), DAAC (Canada), DDAI (Japan) or other similar services. Such initiatives allow Users to select their tracking preferences for most of the advertising tools. The Owner thus recommends that Users make use of these resources in addition to the information provided in this document.

The Digital Advertising Alliance offers an application called AppChoices that helps Users to control interest-based advertising on mobile apps.

 

Owner and Data Controller

The Answering Service Ltd
Halifax House
4 Station Court
Great Shelford
Cambridge
CB22 5NE (UK)

Owner contact email: hello@my-calls.co.uk

Since the use of third-party Trackers through my-calls.co.uk cannot be fully controlled by the Owner, any specific references to third-party Trackers are to be considered indicative. In order to obtain complete information, Users are kindly requested to consult the privacy policies of the respective third-party services listed in this document.

Given the objective complexity surrounding tracking technologies, Users are encouraged to contact the Owner should they wish to receive any further information on the use of such technologies by my-calls.co.uk.

 

Definitions and legal references

Personal Data (or Data)

Any information that directly, indirectly, or in connection with other information — including a personal identification number — allows for the identification or identifiability of a natural person.

 

Usage Data

Information collected automatically through my-calls.co.uk (or third-party services employed in my-calls.co.uk), which can include: the IP addresses or domain names of the computers utilized by the Users who use my-calls.co.uk, the URI addresses (Uniform Resource Identifier), the time of the request, the method utilized to submit the request to the server, the size of the file received in response, the numerical code indicating the status of the server’s answer (successful outcome, error, etc.), the country of origin, the features of the browser and the operating system utilized by the User, the various time details per visit (e.g., the time spent on each page within the Application) and the details about the path followed within the Application with special reference to the sequence of pages visited, and other parameters about the device operating system and/or the User’s IT environment.

 

User

The individual using my-calls.co.uk who, unless otherwise specified, coincides with the Data Subject.

 

Data Subject

The natural person to whom the Personal Data refers.

 

Data Processor (or Data Supervisor)

The natural or legal person, public authority, agency or other body which processes Personal Data on behalf of the Controller, as described in this privacy policy.

 

Data Controller (or Owner)

The natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of Personal Data, including the security measures concerning the operation and use of my-calls.co.uk. The Data Controller, unless otherwise specified, is the Owner of my-calls.co.uk.

 

My-calls.co.uk (or this Application)

The means by which the Personal Data of the User is collected and processed.

 

Service

The service provided by my-calls.co.uk as described in the relative terms (if available) and on this site/application.

 

European Union (or EU)

Unless otherwise specified, all references made within this document to the European Union include all current member states to the European Union and the European Economic Area.

 

Cookie

Cookies are Trackers consisting of small sets of data stored in the User’s browser.

 

Tracker

Tracker indicates any technology – e.g Cookies, unique identifiers, web beacons, embedded scripts, e-tags and fingerprinting – that enables the tracking of Users, for example by accessing or storing information on the User’s device.

 

Legal information

This privacy statement has been prepared based on provisions of multiple legislations, including Art. 13/14 of Regulation (EU) 2016/679 (General Data Protection Regulation).

This privacy policy relates solely to my-calls.co.uk, if not stated otherwise within this document.